WhatsApp has a stringent opt-in policy in place to prevent companies from spamming users. As a result, initiating conversation with your customers via WhatsApp is not always possible. Encourage your consumers to initiate the chat to make it easier to interact with them on WhatsApp. This tutorial will teach you how to use WhatsApp Link Generator, WhatsApp Widget, and Click to WhatsApp advertisements to persuade your clients to start a WhatsApp discussion.
Do you want to use WhatsApp for business but don't know how? We've created a guide to demonstrate how to utilize WhatsApp Business for Sales and Support teams.
At A Glance: WhatsApp Business
In case you're unaware, WhatsApp offers two types of business accounts: WhatsApp Business App and WhatsApp Business API. The former is intended for small firms, whilst the latter is intended for larger corporations.
One of the most significant distinctions between Business App and Business API is the message limits. Because the WhatsApp Business App has no messaging restrictions, you can send the initial message to customers as long as you have their phone number.
WhatsApp Business App and API Messaging Restrictions
WhatsApp has a more stringent messaging policy for Business API accounts to avoid spam. Businesses will need to obtain opt-in from clients before starting a dialogue with Template Messages.
Opt-ins imply giving an agreement to receive WhatsApp communications. They can be earned in a variety of ways, both on and off WhatsApp. You can, for example, gather opt-in through automated phone systems (IVR) or a website contact form.
Depending on your use case, obtaining opt-ins can be difficult. Fortunately, you have the option of encouraging customers to message you first. Even if they haven't opted in, you can continue the chat within 24 hours of them doing so.
In this article, we'll discuss the best techniques to get customers to start a WhatsApp discussion. Whether or not your WhatsApp Business account permits you to send the first message, these tactics will help you attract new WhatsApp contacts.
How to Persuade Your Customers to Send the First WhatsApp Message
There are three techniques to attract customers to message your company first. You can make a WhatsApp Click to Chat Link, a WhatsApp QR Code or run a Click to WhatsApp ad.
1. Use the WhatsApp Link Generator to create a WhatsApp link.
WhatsApp Link (WhatsApp URL) allows you to start a discussion with someone even if their phone number is not registered in your phone's address book. A WhatsApp Link always starts with wa.me/ and ends with your WhatsApp number.
What is WhatsApp? Chat Now: WhatsApp Link
WhatsApp Link is the most straightforward method for getting your clients to send the initial message. All your consumers have to do is click on it, and they'll be directed to a pre-populated WhatsApp chat where they can swiftly message your company.
You can use a WhatsApp Link for your business in two ways. You can add a WhatsApp button to a website using WhatsApp Link. Alternatively, you can generate a QR code for WhatsApp Link and place it in your store.
WhatsApp Link: Add a WhatsApp Button to Your Website or Email
A WhatsApp button is a clickable WhatsApp logo or text that has a WhatsApp Link incorporated in it. It's an excellent approach to encourage internet visitors to start a dialogue, especially for firms with a large number of website visitors or email subscribers.
WhatsApp: Add a link
Do you want to know how to make a WhatsApp link? The WhatsApp Business App has a WhatsApp Link Generator, so you can get your WhatsApp URL directly from the app. Simply go to Settings > Business Tools > Short Links to get started.
To build WhatsApp Links when utilizing the WhatsApp Business API, you'll require a third-party WhatsApp Link Generator. Connect your WhatsApp business account to AhaChat, and then use the WhatsApp Ref Url to create a connection.
To get started, navigate to Growth > New Growth and select WhatsApp Ref Url.Enter a name for the link and click Add. It’s that simple!
Whatsapp Ref Url are excellent for converting website visitors into WhatsApp contacts. Whatsapp Ref Url are excellent for converting website visitors into WhatsApp contacts. It cannot, however, compel offline visitors to message you. To do so, you'll need a WhatsApp QR code.
2. Create a WhatsApp QR code
WhatsApp QR codes aid in the conversion of offline traffic, such as foot traffic at a real store, to WhatsApp contacts. Customers can start a WhatsApp discussion by scanning a QR code, no typing required.
WhatsApp QR codes can be placed everywhere in real life. We advocate printing QR codes on tangible surfaces such as product packaging, banners, fliers, and receipts.
WhatsApp QR Code
The processes for making a WhatsApp QR code vary depending on the type of business account you have. Users of the WhatsApp App can locate their account's QR code by navigating to Business Tools > QR Code.
If you are a WhatsApp API user, you can generate a WhatsApp QR code using AhaChat Code Generator. Go to your bot on ahachat.com > Growth > Click New Growth > Whatsapp QR Code to create QR Code and then download the QR code to your device.
Now that you’ve learned about WhatsApp Link, let’s move on to the next method to get your customers to message you - Click to WhatsApp Ad.
3. Run a Click to WhatsApp Ad
A Facebook ad with a call-to-action Send WhatsApp button is known as a Click to WhatsApp Ad. Click to WhatsApp Ads function similarly to Click to Messenger Ads, except that clicking on them opens a WhatsApp conversation rather than a Messenger chat.
Click to WhatsApp Ads
Another distinction between Click to WhatsApp and Click to Messenger ads is their ability to track. In contrast to Click to Messenger Ads, which include advanced tracking features, Click to WhatsApp Ads do not allow you to track how many customers clicked on the ad.
A Click to WhatsApp Ad can be created in two ways: by boosting a Facebook post or directly from Ad Manager. Because Ad Manager offers more customization options, we recommend creating Click to WhatsApp Ads from there. Here's how to go about it.
Create a Click to WhatsApp Ad in Ad Manager.
A WhatsApp Business App or Business API account is required to run a Click to WhatsApp Ad. Before you can create a Facebook Click to WhatsApp Ad, you must first:
- Connect your Facebook page to your WhatsApp account.
- Make your Facebook account the Page's administrator.
1. In Ads Manager, create a campaign with the Messages objective.
When choosing this objective, your call-to-action will become Send to WhatsApp.
Choose Messages As Your Campaign Objective
2. Edit campaign name and campaign details.
Where appropriate, declare your ad as a Special Ad and set up A/B test to understand which ad strategies give you the best result.
Edit Campaign Name & Details
3. Select WhatsApp Business as the Message Destination.
If you are managing multiple Facebook Pages, choose the Page you want to create the ad for. Make sure it’s connected to a WhatsApp Business account.
Select WhatsApp Business As the Message Destination
4. Edit Budget, Schedule, Audience, Placements, Optimization and Delivery on the same page. Then, click Next.
5. Choose your ad format under Ad setup. Then compose your ad under Ad Creative.
Compose a Click to WhatsApp Ad
6. Create Templates.
Write a Greeting Message and Frequently Asked Questions. Click Save and Finish when you’re done.
Create Greeting Message and FAQs for Your Ad
7. Finally, click Publish to launch the Click to WhatsApp ad.
That is how you make a Click to WhatsApp Ads.