Broadcasting
1. What is a Broadcast?
Broadcast is one of the best marketing tools to grow your business using your connections with an existing customer base. This feature is used to reactivate your existing subscribers, reveal their needs and interests, make-up sales and is also useful for sales proposals based on their replies. This is the next amazing AhaChat feature that gives you a chance to start a dialogue with your subscribers instantly, so you can:
- Deliver a content to a list of subscribers and target them using audience filters
- Get to know your audience and segment it with tags depending on users' replies (conversational actions).
2. How to Create a Broadcast?
Create Broadcast from existing flow by clicking +New Broadcast button in the upper left corner of Broadcast home page. This will open a Flow editor where you can easily set content of flow.
As soon the flow is selected you can proceed with sending it as is or editing it within Broadcast interface.
You should use spintax to randomize different contents for each customer to increase personalization, for example: Congratulations you have been {given|received |blessed with} a Gift worth $299 from shop.
3. Settings
Targeting: You can target each of your Broadcasts by lots of conditions: gender, tags, name, activity, language, timezone, etc. By adding targeting conditions, you can instantly see the number of users the message will be sent to.
Message Type: Please read this piece carefully as it directly relates to Facebook Messenger Platform Policies that regulate the ways different types of content should be delivered and the type of audience it can be delivered to.
Marketing Messages: A new message type that can help you reach your audience outside of the 24-hour window for free. It’s a bit different from the other free messages that you can send out via a tag.
- You can use it for promotional purposes
- Users need to explicitly opt-in for receiving notification
- You can send up to three followup messages on your first broadcast
One-Time Notification (OTN) message: A new message type that can help you reach your audience outside of the 24-hour window for free. It’s a bit different from the other free messages that you can send out via a tag.
- You can use it for promotional purposes
- Users need to explicitly opt-in for receiving notification
- It’s a single message (hence the name), you can’t send more than one per request
Promotional message: Allows you to send commercial messages. Note that with this option, your targeting will be limited to subscribers that were active (interacted with your bot) within the last 24 hours. Use this option carefully, you don't want to annoy your subscribers with mass promotions.
Utility message This is a type of message that you can send to any customer at any time (whether inside or outside the 24-hour window).
However, please note that you are not allowed to include promotional content in the first conversation. Promotional messages can only be sent starting from the second conversation onward (this is a Facebook policy requirement).
In exceptional cases where you must include promotional content, please refer to this guide: https://ahachat.com/help/docs/en/broadcast-utility
Segment: Allows you to choose the first and last order of the subscriber list and the speed at which messages are sent:
- Sent from subscriber [x] to subscriber [y] to split the number of submissions to avoid spam. For example, if you have 9,000 subscribers and want to send broadcast messages every day to 3,000 subscribers, you can choose Send from subscriber [1] to subscriber [3000]
- Number of messages sent per minute [x] is also used to split submissions to avoid spam.
Schedule Broadcast: Start sending your Broadcasts immediately or schedule it to be sent on a particular date and time.
