AhaChat vs Chatrace - Which is the Best Automation for Your Business?

AhaChat and Chatrace are leading chatbot platforms that enable you to create multi-channel chatbots effortlessly, without any coding skills.

But how do you choose the right platform for your business? What sets them apart, and which one offers more value?

Let’s dive into a detailed comparison to help you decide!

Using the Interface

With AhaChat, you can create chatbots for multiple channels like Messenger, Instagram, WhatsApp,...

Each flow in AhaChat starts with a trigger which can be someone messaging you a word or commenting on one of your Facebook posts.

When creating your chatbot, you can use the flow builder of AhaChat. With the flow builder, you can just drag and drop elements and create your chatbot flow:

In the AhaChat flow builder, there are many blocks you can choose from:

1. Conversation – used for sending messages on different channels

2. JSON API – can be used to send HTTP GET and POST requests and interpret responses.

3. Attributes – User to enable bot personalization, advanced flows,

4. Conditions – can help personalize the bots based on an if/then logic

5. Smart delay – You can use it to add a delay to a flow so that it will continue later. This is especially handy for sending follow-ups & reminders.

6. Randomizer - allows you to set up a Randomizer Step inside your Flow.

7. QR Code - allows you to generate QR codes in flow and send QR codes to customers

8. Promo Codes - used to create custom code lists

9. Send Email – allows you to send emails to users who interact with your chatbot

And many other features like Google Sheet integration, integration with CRM platforms

If you click on one of the blocks, a interface will open up where you can edit the contents of that block:

Furthermore, you can see each customer's path in your flow builder and tag these customers (which is a really useful feature)

Also, you can test out your chatbot flows by clicking on the “Test on Messenger” button before you actually put them live.

In general, the interface of AhaChat is really easy to use and it is also pretty easy to set up your chatbot.

Although it is really easy to use, the platform can feel quite overwhelming when first starting with it, because of the many features AhaChat has.

Just like AhaChat, Chatrace also offers a flow builder to create chat automations.

In Chatrace you have several tabs that help you manage your chat automations. These tabs include:

1. Analytics – All the analytics for your automations.
2. Flows – Used to create the automations.
3. Inbox – Find details of chats with different users.
4. Contacts – Overview of all the contacts who interacted with your chatbots.
5. Automated Responses – Create and monitor replies for your chatbot
6. Broadcasts – Send mass messages to your users.
7. Tools – Access different tools in Chatbase.
8. Settings – Control chatbot and account settings.

When creating chat automation, Chatrace uses a flow builder. Each automation you create in Chatrace can have one or more triggers and blocks.

A trigger is an action that starts the automation. It can be something a user leaving a comment on your Facebook post.

The blocks are used to determine what happens once the automation starts. You can just click and drag these blocks to add them to the flow builder:

In Chatrace, you can add 9 blocks in the flow builder:

1. Send Message – Sends an automated message to the user.
2. Start Flow – Used to start the automaton flow.
3. Action – Adds different actions and triggers to the automation flow.
4. Conditions – Helps personalize conservation for a better experience.
5. Send Email – Used for sending automated emails.
6. Split Traffic – Helps implement A/B testing.
7. Wait – Used to add a delay before sending a new message or reply.
8. Landing page – Allows you to create a simple landing page
9. Add notes – Used to add notes to blocks.

To make your flow building even easier, you can also click on the Auto Organize Steps button to automatically organize all the steps in your chatbot flow:

Once you have created your chat automation, you can also test and preview it by creating a Draft link:

All in all, Chatrace has a pretty user-friendly interface where anyone can easily set up and test chatbot flows.

I think Chatrace is just a bit better, because the interface is easier to understand and less overwhelming.

When you start with AhaChat, it can feel quite overwhelming because of the many features the platform has.

Chatbot Elements

Both AhaChat and Chatrace provide many chatbot elements to build your chatbot.

You can collect User Input, create conditional branches (great for creating personalized chatbots) and start other automations (best for scalability).

That being said, I think AhaChat is slightly better because it also offers more technical elements you can use to build your chatbots. This is especially useful if you want to build more advanced chatbots.

Contacts

Within AhaChat, you can see all the users that talked to your chatbot on every channel in one overview:

If you click on one of your users you can see the detailed information of that user, such as their name, custom fields and tags that have been added:

With AhaChat, you can add custom fields and tags to users. Then you can use that user information to condition in your chatbot flows, broadcasts and sequences.

Likewise, you can create your own segments based on custom fields and tags, and use these segments inside your chatbot.

Chatrace offers the same functionalities.

In Chatrace, When people communicate with your chatbot, their information is stored in the Contacts section of your Chatrace account.

When you click on any of the contacts, Chatrace brings you to the Inbox where you can see the personal details of the contact and full conversation history:

Within Chatrace, you can set up custom fields and tags, and assign these to your contacts. The chatbot can ask questions to users, and based on their replies, it will auto-assign the required custom fields or tags.

Moreover, it is possible to filter on contacts, but you cannot create segments of contacts.

AI Features

Both AhaChat and Chatrace have keyword recognition.

This means that you can automatically reply if someone asks a question with a certain keyword in it.

In AhaChat, this is called Keywords:

What is also pretty cool is that AhaChat can recognize images, stickers, phone and more using their keyword recognition:

And in Chatrace, you can set up specific groups of keywords that your chatbot can automatically reply to in the Automated Responses section. The bot response can be a text message or a flow. For most basic user inputs, this feature is more than enough to get your chatbot to respond appropriately:

AhaChat supports integration with ChatGPT assistant to replace customer responses with flow

Likewise, you can also send something to ChatGPT in your chatbot flow. And while testing this feature, I found that the ChatGPT integration of AhaChat is way better than Chatrace’s.

Chatrace can be integrated with Dialogflow, ChatGPT, Google Gemini, and Claude. By doing so, the chatbot can be trained and configured to understand intent, and detect them in user messages. It helps the bot to provide accurate responses and become more interactive.

So both platforms have AI features you can use to create better chatbots!

Live Chat

AhaChat has its own live chat, which allows you to hand over the conversation to a human agent:

Additionally, you can also set up how conversations are assigned to agents. For example, conversations can be randomly assigned or to who are online:

This live chat also comes with an iOS and Android app, so you can answer customer questions while you are on the go.

Chatrace also has a built-in live chat, which allows you to transfer the conversation to a human agent at any time:

Channels

When it comes to channels you can publish your chatbot on, AhaChat clearly wins.

AhaChat has over 6 channels you can publish a chatbot on:

1. Your website
2. Facebook Messenger
3. Instagram
4. WhatsApp
5. Google Business Messages
6. Zalo (Popular messaging app in Vietnam)

While, Chatrace has 9 channels: Facebook Messenger, Instagram, WhatsApp, Telegram, Websites, SMS, Viber, Email, Google Business Messages.

For SMS, you must connect with a Twilio account which will be responsible for sending and receiving messages from users based on your chatbot flows.

Moreover, Chatrace can automatically merge contacts across channels based on someone’s phone number. That means that if we know someone’s phone number on Instagram and that same person contacts the chatbot via WhatsApp later on, Chatrace can recognize that it is the same person and merge these two contacts into one.

But don't worry, AhaChat has its own multi-channel chat tool called AhaSpot. You can use it as a standalone chat tool combined with automated flows.

Growth Tools: Drive Traffic to Chat Funnels

And then Growth Tools: how can you use both platforms to drive traffic to your chat funnels?

And I must say, both platforms do really well in this category.

With AhaChat, you can send broadcasts to your complete audience or filter down on specific users:

Moreover, you can also send sequences to your users whereby you send messages to them with a certain delay in between:

And you can also use triggers to automate workflows in AhaChat. With a trigger, you can automatically do an action, when a specific event happens. For example, when someone gives an email in any of your chatbot flows, we can send that email to your CRM.

You can add a widget to your website in your own branding, and change the colors, how widget displays:

This widget can be displayed as a small bubble, full page, chat window inside your page or even a pop-up. And you can also send proactive messages to the user depending on the page.

Additionally, you can also send a QR-Code inside your web chat and continue the same conversation on a different channel. For example, if a user starts a conversation and needs to go at a certain time, you can continue the conversation on another channel (such as WhatsApp). This is an amazing and unique feature, which I haven’t seen in any other chatbot platform yet.

On Facebook, you can:

• Integrate Chatrace with Facebook Ads and target specific users
• Auto-reply to Facebook comments
• Use the Ref URL to get contacts to a specific chatbot flow
• Send one-time notifications
• Send Recurring Notifications

On Instagram, you can:

• Auto-reply to Instagram posts and comments
• Send automatic replies to users who mention your handle on stories

On WhatsApp, you can:

• Send WhatsApp message templates

With Chatrace, you can also send mass messages to your contacts with Broadcasts:

Likewise, you can send a series of messages with a certain time interval by using a Sequence:

Likewise, Chatrace has all the same features as AhaChat for Facebook, Instagram and WhatsApp.

Integrations

Regarding integrations, AhaChat performs slightly better than Chatrace.

AhaChat has over 20 direct integrations with other applications, such as:

• Bitrix24
• GetFly
• Infusionsoft
• Woocommerce
• Google Sheets
• Gmail
• Mailchimp
• HubSpot
• Mautic
• GetResponse
• Lead Connector (GHL)

And many e-commerce platforms such as Nhanh VN, Sapo, Haravan, KiotViet. If this is not enough, you can also call other APIs inside your chatbot flows, so you can connect AhaChat to other platforms.

Furthermore, AhaChat also has its own Automation software (similar to Zapier and Make) that allows you to connect to all other apps with just drag and drop. AhaMake currently has over 200 apps you can use

In addition, AhaChat allows you to create a website that provides comprehensive information about products and services, aiming to attract customers through the presentation of the products or services that the business is focused on.

Chatrace also provides integrations with other powerful tools, such as:

• Zapier
• Make (formerly Integromat)
• OpenAI (ChatGPT)
• PayPal
• WooCommerce
• Mailchimp
• Microsoft Calendar

And just like AhaChat, you can also make API calls in the Flow Builder:

Pricing

When it comes to pricing, both platforms are really cheap.

AhaChat provides a free plan that includes 2 chatbots on 2 channels, unlimited users, 2 members and full advanced features.

This plan also comes with a free trial period that lasts forever and includes 500 bot messages per month for all Pro features.. This is great when you want to determine whether AhaChat is the right fit for you.

If you want to create more chatbots or more users, you need to upgrade to the PRO plan, which costs $29 per month. This plan comes with 20 chatbots , 100,000 bot messages, unlimited users, unlimited members and all Pro features:

If you want more chatbots, members or users You can upgrade to the Plus or Unlimited plan.

Chatrace has a Free plan with basic features and a Pro Plan starting at $14/month.

Chatrace’s free plan comes with 100 contacts, limited features and you can publish your chatbot on Facebook, Instagram, WhatsApp, Google, Telegram, Viber and SMS. This platform is great if you want to create a small chatbot or want to check if Chatrace is the right fit for your business.

To access all the advanced features of Chatrace, you’ll need the Pro plan, which starts at $14/month:

If you want to scale your chatbot to more than 500 users, additional charges will apply based on the number of contacts. Up to 1000 contacts will cost $21/month, up to 3000 contacts will cost $29/month, and so on.

With the Pro plan, you will also get 24/7 Priority Support.

With all Chatrace plans you get a 7-day free trial. And after that, there’s also a 30-day money-back guarantee. These risk-free offers are perfect for testing the chatbot in detail before deciding to invest money.

Chatrace also offers a white label version at $499/month.

This plan is mainly focused for large businesses that want to use the chatbot platform under their own brand name and logo:

Therefore, in terms of pricing, AhaChat and Chatrace perform very well, but in terms of features, AhaChat seems to offer more comprehensive features in its free plan and unlimited features in its paid plan.

Analytics

AhaChat provides a basic analytics dashboard that shows how many users talked to your chatbot, how many Marketing message subscribers were:

Besides that, it also provides information on Gender, number of messages sent and received per day:

View the total number of tags assigned and which tags are assigned the most.:

Statistics on the number of new customers and phone numbers collected per day:

Statistics on customer reviews:

Moreover, inside the flow builder, you can see to how many people a certain message was sent:

In Chatrace, your dashboard is your analytics page as well. This is where you can check and manage your chatbots across all channels and get a quick overview of all your contacts. Scrolling down, you’ll see graphs representing total contacts, new contacts, and messages received over specific periods.

Moreover, you can analyze what your average response time was and how fast your support agents were responding to questions:

Source: Chatrace

And how many questions were handled by the bot and how many by humans:

Source: Chatrace

Further below, there are pie charts that display user segmentation data based on source, gender, and language:

The simple overview of the analytics page makes it easy to go through the data and gain insights into your chatbot’s performance and user activity. Moreover, you can also track inside the flow builder how many people got a message, opened or clicked on it.

While the analytics feature of Chatrace isn’t all too impressive, I do appreciate the simplicity and clean display of data and info.

Templates

AhaChat has over 70+ templates to get you started with.

Chatrace does not provide any templates, but you can create your own templates and share these with others. This makes it easier to use the same flows or triggers across different accounts instead of copying and pasting them individually every time.

You can also create your own templates and share these with others on AhaChat.

Support

AhaChat and Chatrace have many tutorials and documentation on their website to help you with using their platform.

And both platforms offer customer support via a ticketing system and via their communities.

I think the main difference here is that AhaChat’s community is bigger, with over 26.8K people in it. On the other hand, Chatrace only has a community of 500.

AhaChat vs Chatrace: Which one is the winner?

AhaChat.

The feedback that AhaChat consistently receives is that their tool is very powerful yet easy to use, can import all subscribers from the time of page creation, their customer support is excellent, and by the way, it’s 10 times cheaper than other alternatives.

But this doesn’t mean Chatrace is a bad platform. In fact, Chatrace is still extremely good, and I think it’s easier to use and integrates more channels