Here’s 5 Reasons Why You Should Get on the Chatbot Trend if You are Building Your Brand

Chatbot can basically be your one-stop shop to build (& grow) your brand, know your customers and convert chats ultimately into a sale!

Chatbot Marketing is the next big thing.#

If you're new to the messaging app world, you might get confused as to why you would hear people mention bots in messaging apps. "Bots as in robots?" - we are sure you'd often wonder.

Schedule promos, create audience-growing gimmicks, reward your buyers – you name it. There are so much possibilities tying up your business with one. See why you should try it out for yourself.

What are CHATBOTS and what do they do? We're here to give you a quick rundown of what it is, what it can do and what it can be in the long run - in short & easy to absorb explanations so you can try making one yourself in a jiffy. All set? Here we go!

What is a Chatbot?#

A Chatbot is qualified as an Artificial Intelligence (AI) Software that can simulate a conversation (hence Chatbot) with a user or customer though messaging apps, mobile apps or even a website.

What Can a Chatbot Do & How Can It Help My Brand?#

A Chatbot can basically be your one-stop shop to build (& grow) your brand, know your customers and convert chats ultimately into a sale!

We basically see Chatbots do 2 simple things:

Open + Invite then Close a Sale | Subscriber

Chatbot as an Innovation Presenter & A Closer

• Chatbots can be a platform to introduce new concepts. We have 1 perfect example. It's Adidas' campaign. What they did was they designed a chatbot with a female-centered community called Studio LDN. See chatbot here.

From Chatfuel as example

Free fitness sessions were only booked through the Chatbot and it garnered great results:

In the first two weeks alone 2,000 people signed up to participate, with repeat use at 80%. Retention after week one was 60%, which the brand claims is far greater than what could have been achieved with an app. - Sarah Gower, Adidas

• Staying true to their branding, Adidas made sure once bookings were confirmed to remind them of their sessions, get messages from influencer instructors and even access fitness videos for inspiration.

Start your bot whatever business your brand is in. We'll discuss more about that in another blog, so you need not fear! Our Chatbot has the right tools for you.

Now here's the 5 reasons we promised:

1. Platform is key. Facebook is still the most used app of 2020.#

According to wearesocial’s digital report, 3.8 billion people use social media. And Facebook’s audience is as wide as 1.95 billion people. That’s a lot of potential to get your brand out there!

2. First impressions last. Chatbot offers next level interaction with your audience#

You can add cute photos too! :)

You can personalize your approach to potential customers. This is good news since entrepreneurs are all about putting their best foot forward. Businesses of any size can adjust their greeting based on their branding.

3. Wine and Dine on Data. Data and Data. Snackable data to always enhance your brand approach#

Built in Chatbots have the option to collect data freely given by your users. From their basic details and to their buying preferences. This gives a lot of room for your brand to reach its potential along the way and know our customers even better. This is also the same for data to ensure the growth of your brand.

4. No more talking to a bot stigma. It’s your all in one customer service.#

Chatbot has refined timings of conversation over the past few years. It’s as if you are talking to a human being. Keywords have been added to guide the customer to their questions to ensure a smooth and interactive experience.

5. Saves on money and time! It’s all automated.#

You don’t have to spend on overhead costs and devote a lot of time answering all those inquiries. Settings have been developed in Chatbot wherein FAQs can be easily answered and assisted. Sounds pretty sweet huh? Get potential sales without spending more? Count me in!

Now the next question is, which Chatbot company should you tap for your brand? Give AhaChat a try! Based in Vietnam, they have helped a number of brands off the ground and is continuing to expand development and management of Chatbots by the day. Plus - it's 100% free!