Creating chatbots can be tricky and tedious.
Here in this blog, we will be citing those mistakes and offering solutions to partner it with.
1. Failing to Plan Properly
With using chatbots, it is super important to have a framework in mind. Failure to have this would just lead your potential customer to be uninterested to your brand.
We have cited a few spiels to prepare on to get you started:
- Opening spiel to customers
- Referring customers to your products
- Suggesting additional/complimentary products
- Requesting for feedback on experience
- Dealing with unhappy customers
2. Creating a Poor User experience
First impressions last. It is always important to show your customers that your brand is easy to navigate - whatever the format.
These are the basic tips that you should have covered:
- No dead ends - make your conversations as engaging as possible. Keep your chat going to increase interaction and acquire data of their behavior and preferences for future use
- Make the next steps clear - knowing that you can't have dead ends in your customer interaction. Ensure that your instructions for your customers are clear. It should be dummy-proof, to avoid confusion in the long run.
- Create a menu that your customers can always turn back to - If your bot opens with a helpful main menu, it might be useful to let the users know that they can type main menu at any time to come back to it
3. Not Offering an Unsubscribe Option
Being in the entrepreneur business, you must know that not all people would take an interest in your product or brand. After all, to each is his own.
So it is important that should the customer opt out, there must be a button rule to have them unsubscribe. You can always send out a follow-up question if they still want to subscribe after a few days or a week.
4. Setting Your Bot Up & Not Checking its Progress
Your chatbot in a sense is a set-up and forget tool that it can definitely handle tasks automatically without requiring human assistance.
However, it is important of course to check its progress and data accumulation periodically to both improve the customer experience and your business moving forward.
You can learn a lot with your chatbot's interaction with your customers. Here is a cheat sheet of what you should be looking at with regard to your chatbot's progress:
- Effectiveness of Market Growth - observe if the tools & strategies used to obtain new subscribers where successful or not
- Conversation Flow Reports - assess if there were any bottlenecks encountered while the bot was interacting with the customer
- Customer Feedback - Segregate the positive and negative feedback
Based on the reports above, you will have a clearer picture on how to improve your bot and your business in the times ahead.